As our Manager - Acquisition, you would own complete responsibility of acquiring new users and leads through new sources of traffic (SEM/Facebook/Affiliates) and optimizing them to drive the strongest value for acquisition on Web and Mobile. You would demonstrate strong creativity towards acquisition/paid marketing tactics and drawing value from all campaigns.
Responsibilities
- Managing the SEM, Facebook/ Insta Acquisition efforts to define and deliver ROI and volume objectives.
- Managing either internal resources or agencies to deliver, monitor and report on daily/weekly and monthly KPIs against targets.
- Work towards the forecasting of the target assumptions of paid sources during quarterly and annual budget and forecast periods, liaising with the Design, Technology and Finance teams.
- Optimization of campaigns, tracking, reporting and data accuracy to support further development of acquisition activities.
- Hands-on with Google Analytics, in creating custom reporting, Experiments, Goals and Filters.
- Highly analytical with the ability to collate, analyze and present data, and drive clear insights to lead decisions that improve KPIs.
- Spends analysis and Forecasting
- Plan, execute, and measure experiments and conversion tests. Create an approach of building a pipeline of multiple experiments in digital marketing to drive growth
Requirements
- Demonstrable experience as a paid marketing professional (at least 3-5 years in handling Adwords and Facebook campaign).
- Extensive analytical and sales oriented skills with a data-driven decision making preference. (should possess advanced level skills in MS Excel formulas).
- Should have built PPC strategies to reduce the Cost per click(CPC) and Cost per lead (CPL).
- Hands-on with Facebook, Twitter and Google Adwords panel and with in-depth knowledge of campaign structure, targeting, optimization levers, ads auction, etc.
- Hands-on experience at least one visualization platform such as Tableau, QlikView, Spotfire or Excel. Tableau skills preferred.
- Advanced SQL skills are Preferred.
About Junglee Games
Junglee Games is a leader in the skill-gaming space, with close to 75 million users. Founded in San Francisco in 2012, and funded by top-tier Silicon Valley VCs, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Eatme.io, Junglee Teen Patti, Solitaire Gold and Howzat. Our mission is to build entertainment for millions of people around the world and connect people through high-quality games with customer delight.
Since we were founded, we've drawn 500+ of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits including the movie Avatar.
"Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees."
Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that is creating the next set of conscious leaders.
