As one of our Vice President- Marketing, you will work directly with the company's Leadership team and be responsible for developing and implementing our entire marketing strategy. You will consistently execute, learn and iterate ROI oriented marketing campaigns to ensure successful acquisition, retention and optimum utilization of all resources. Leading your team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently. You will be expected to work with product and analytics teams to lead growth for the company. If you want to move beyond traditional marketing and learn more about product and tech's overlap with marketing, then Junglee Games is the place to be. Gaming is going to be the next big sector in India and we invite you to be a key driver of the amazing growth journey we are about to embark on.
Responsibilities
- Develop and implement a cohesive marketing plan to increase acquisition, retention, partnerships and brand presence.
- Set immediate and long-term goals for internal teams
- Lead the Marketing team and elevate its level to a skillful, efficient industry-leading unit.
- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage and spend.
- Analyze the customer journey and identify key touch points in the customer's interaction to optimize customer activation and retention
- Prepare regular reports and presentations on marketing metrics
- Conduct competitor analysis to identify challenges and opportunities for growth
- Provide guidance and ideas to organize effective marketing events
- Work with product, tech and analytics teams to ensure that we have the best in class engagement strategy
- Work with investors to ensure that we have a cohesive short and long term marketing strategy
