We are Asia’s fastest-growing skill-based gaming company and partner brand of Flutter which is a multi-billion dollar global gaming organisation. We are focused on providing our customers with the most innovative and exciting gaming experience possible. Our success has been driven by our commitment to excellence, our passion for gaming, and our ability to continuously innovate. We are driven by our strong value system, which encompasses an obsession with data, a hustler’s attitude, an owner's mindset, leading with love, and embracing change.
As our SM/ AD - Acquisition, you will work directly with the Director, Marketing - Acquisition and own complete responsibility for acquiring new users and leads through new sources of traffic (Digital Performance Marketing Channels/ Organic/ Referral Program/ Retargeting) and optimize the sources of traffic to drive the strongest value for acquisition on the web and mobile. This role requires a deep understanding of marketing strategies, digital marketing, data analysis, and team management.
Key Responsibilities:
- Marketing Strategy: Develop, execute, and oversee marketing acquisition strategies that align with the organization's goals and objectives.
- Customer Research: Conduct market research and customer analysis to identify target audiences, their needs, and preferences.
- Digital Marketing: Lead digital marketing efforts, including paid advertising (PPC), working with SEO/ ASO teams to drive higher organic share, drive the referral program to get more users through this channel.
- Retargeting: Leverage the existing install/ registered base to get more users at higher cost efficiencies, through digital marketing and internal CRM channels.
- Data Analysis: Utilize data analytics tools to track and measure the performance of marketing campaigns, making data-driven decisions for optimization. Analyse creative performance and come up with new creative options working with the brand team.
- Budget Management: Develop and manage the marketing acquisition budget, ensuring efficient allocation of resources across various channels.
- Conversion Optimization: Continuously improve the conversion rates of marketing channels and website landing pages to maximize ROI.
- Work closely with other departments, such as brand/ content/ design/ engg/ product, to get the marketing requirements delivered.
- Reporting: Prepare regular reports (daily, weekly and monthly KPIs against targets) and presentations on the performance of marketing acquisition efforts, providing insights and recommendations to senior management.
- Planning: Work on the forecasting of target assumptions during quarterly and annual budget and forecast periods, liaising with Finance/ BI teams. Identify data trends and insights and optimize spends and performance based on the insights.
- Testing: Plan, execute and measure experiments and conversion tests. Brainstorm new and creative growth strategies.
Leadership Skills
Strong Communication Skills: Effective communication skills and the ability to clearly articulate goals/objectives and provide constructive feedback.
Problem-solving and Decision-making Skills: Ability to identify challenges, analyse situations, and come up with creative and practical solutions. Should be confident in decision-making and should possess the ability to handle difficult conversations.
Team Management, Motivation, and Employee Development: Ability to lead, motivate, and develop team members, fostering a healthy and productive work environment.
Strategic Thinking, Innovation, and Creativity: Ability to think critically and strategically and develop our capabilities to match hyper-growth and organiSational goals. Should embrace innovation to drive positive change. Should be well-informed and aware of various consumer technology platforms and mobile gaming applications across the world.
Emotional Intelligence: Should be empathetic while interacting with various sets of user groups, and should be open to suggestions and fresh ideas from internal and external stakeholders.
Accountability and Responsibility: Should take ownership of work, meet deadlines, and hold themselves accountable for results.
Integrity and Ethics: Should believe in doing the right thing even in challenging situations and have a sense of honor and honesty. Should be able to make choices on moral principles promoting fairness, justice, and respect for others.
Resilience: Should have a positive mindset with the ability to stay optimistic even in tough circumstances and high emotional quotient
Requirements
- Bachelor's or Master's degree in marketing, business, or a related field. Educational background from a tier-1 institute is an added plus.
- Proven experience (5-6 years) in marketing and customer acquisition in B2C mobile app acquisition marketing, with a track record of successful campaigns. RMG experience would be an added plus.
- Strong analytical skills and proficiency in data analytics tools, especially MS-Excel
- In-depth knowledge of various digital marketing channels and strategies. Should be well versed with Google and FB Ads dashboard, campaign targeting, etc
- Exceptional leadership skills with a high level of ownership who’s really hands-on.
- Excellent communication and interpersonal skills.
- Strategic thinking and the ability to adapt to changing market conditions.
- Budget management experience.
- Strong problem-solving abilities and attention to detail.
- Familiarity with marketing automation and CRM software.
- Good with stakeholder management : can get the work done with the cross-functional teams.
- Attention to detail, high bias for action, and should be agile who can drive rigor in all our initiatives.
- Creative bent of mind to work closely with design/ content/ brand teams.
About Junglee Games:
- Junglee Games is a leader in the skill-gaming space, with over 100 million registered players. Founded in San Francisco in 2012 and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill games company in Southeast Asia. Some of our notable games are Junglee Rummy, Howzat, Junglee Poker, and Carrom Stars.
- Our mission is to build entertainment for millions of people around the world and help them connect with each other through high-quality games. We focus on creating exhilarating and immersive gaming experiences and also incorporate social features to promote interaction and competition among players. Our games are available on multiple platforms, including web browsers, and Android and iOS devices.
- Since our inception, we have drawn 700+ of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits, including the movie Avatar.
- Junglee Games is not just a gaming business. It is a blend of data science, innovation, cutting-edge technology, and, most importantly, a value-driven culture that is creating the next set of conscious leaders. An equal-opportunity employer, Junglee Games has been certified as a Great Place to Work for four years in a row. We celebrate diversity and are committed to creating an inclusive environment for all our employees.
- Junglee Games has received various accolades for its contribution to the online gaming space. The company continues to innovate and develop new games, expanding its presence in the global gaming market.
- Website: https://www.jungleegames.com/
- LinkedIn: https://www.linkedin.com/company/junglee-games
