As the Head of Marketing, you will work directly with the VP of Marketing (Growth & Retention) and be responsible for developing and implementing our entire marketing strategy. You will consistently execute, learn, and iterate result-oriented marketing campaigns to ensure successful acquisition, retention, and optimum utilization of all resources. Leading a team of marketing specialists, you will work with senior leadership across functions and ensure we achieve industry-leading revenue and budget targets consistently.
Responsibilities
- Develop and implement a cohesive marketing plan to increase acquisition and retention.
- Set immediate and long-term goals for internal teams.
- Create aggressive monthly and quarterly acquisition and retention plans and lead the team to meet them.
- Lead the Marketing team and elevate its level to a skillful, efficient, industry-leading unit.
- Track the effectiveness of ongoing campaigns through regular reporting that includes details of customer behavior, usage, and spend.
- Analyze the customer journey and identify key touchpoints in the customer's interaction to optimize customer activation and retention.
- Prepare regular reports and presentations on marketing metrics.
- Conduct market analysis to identify challenges and opportunities for growth.
- Provide guidance and ideas to organize effective marketing events.
- Conduct thorough competitive analysis to stay informed and ahead of the competition.
Requirements
Qualifications
- Demonstrable experience in a senior role leading both acquisition and retention, as well as designing and implementing successful marketing campaigns.
- Thorough knowledge of SEM, Facebook, and Affiliates management marketing analytics along with the knowledge of remarketing, retention, and CRM tools like CleverTap, Web-engage, etc.
- Lead product marketing, be able to come up with hypotheses to try new features, run experiments, and conclude A/B tests.
- Advanced leadership skills and proven expertise in elevating team members to a high level of performance.
- Advanced Excel skills, and knowledge of SQL and tableau is preferable.
- Ability to creatively solve business problems through strategic and innovative approaches.
- Ability to work with various teams in a complex environment, ensuring timely delivery of multiple projects.
- Highly analytical with the ability to collate, analyze, and present data and drive clear insights into decisions that improve KPIs.
- Ability to effectively communicate and manage relationships with senior management, company divisions, and partners.
- Ideally, should have gaming or e-commerce industry experience.
About Junglee Games
Junglee Games is a leader in the skill-gaming space, with over 25 million users. Founded in San Francisco in 2012, and funded by top-tier Silicon Valley VCs, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Eatme.io, Junglee Teen Patti, and Howzat.
With teams in 7 countries, Junglee is 350+ people strong and has close to doubled in revenues and headcount every year. With YOY growth of 80-100% and high profitability, Junglee will see close to $600 million in gross transaction volumes in FY19-20 and scale to 50 million users.
Our team has worked on international AAA titles like Transformers, Real Steel, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits, including the movie Avatar.
Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that is creating the next set of conscious leaders.
Our mission is to build entertainment for millions of people around the world and connect people through high quality games with customer delight.
Junglee Games is an equal opportunity employer. The organization celebrates diversity and has an inclusive environment where all employees are treated equally.
