AVP Marketing

As our AVP- Marketing, you will be responsible for developing and executing a comprehensive marketing strategy to increase brand awareness, drive user acquisition and retention, and grow revenue.

The role requires a deep understanding of the gaming industry, its trends, and its players.

The Marketing Leader will be accountable for leading a team of marketing professionals and will be directly reporting to the Chief Marketing Officer (CMO).

Key Responsibilities:

• Develop and implement a marketing strategy to achieve the company's business objectives, including user acquisition and retention, revenue growth, and brand awareness.
• Conduct market research and stay current on industry trends to ensure the marketing strategy is up-to-date and effective
• Collaborate with cross-functional teams, including product, design, and development, to ensure alignment on the marketing strategy and execution
• Manage a team of marketing professionals, providing guidance, support, and leadership to help them deliver on marketing initiatives
• Create and manage budgets to support marketing initiatives and ensure the best return on investment
• Oversee the development and execution of advertising campaigns across multiple channels, including social media, display, and search
• Develop and manage partnerships with influencers, media outlets, and other relevant organisations to expand the company's reach and reputation
• Analyse and report on the effectiveness of marketing initiatives, providing insights and recommendations for improvement
• Maintain a strong understanding of the competitive landscape and adjust marketing strategy as needed to stay ahead of the competition
• Work with the business teams to manage the PnL of a product/game
• Work and lead teams across acquisition, retention, design, content and brand to create a holistic marketing strategy
• Define the annual operating plan and work with various stakeholders to implement it
• Work closely with the tech, CX and Data Science teams to improve product and marketing KPIs
• Work with the product team to launch features and increase the usage of existing features
• Work with the business teams to manage the PnL of a product/game
• Work and lead teams across acquisition, retention, design, content and brand to create a holistic marketing strategy
• Define the annual operating plan and work with various stakeholders to implement it
• Work closely with the tech, CX and Data Science teams to improve product and marketing KPIs

Leadership Skills

Strong Communication Skills: Effective communication skills and the ability to clearly articulate goals/objectives and provide constructive feedback.

Problem-solving and Decision-making Skills: Ability to identify challenges, analyze situations, and come up with creative and practical solutions. Should be confident in decision-making and should possess the ability to handle difficult conversations.

Team Management, Motivation, and Employee Development: Ability to lead, motivate, and develop team members, fostering a healthy and productive work environment.

Strategic Thinking, Innovation, and Creativity: Ability to think critically and strategically and develop our capabilities to match hyper-growth and organiSational goals. Should embrace innovation to drive positive change. Should be well-informed and aware of various consumer technology platforms and mobile gaming applications across the world.

Emotional Intelligence: Should be empathetic while interacting with various sets of user groups, and should be open to suggestions and fresh ideas from internal and external stakeholders.

Accountability and Responsibility: Should take ownership of work, meet deadlines, and hold themselves accountable for results.

Integrity and Ethics: Should believe in doing the right thing even in challenging situations and have a sense of honor and honesty. Should be able to make choices on moral principles promoting fairness, justice, and respect for others.

Resilience: Should have a positive mindset with the ability to stay optimistic even in tough circumstances and high emotional quotient.

Requirements

● Bachelor's degree in marketing, business, or a related field; MBA preferred

● Minimum of 10 years of experience in marketing, with at least 5 years in a leadership role

● Proven track record of developing and executing successful marketing strategies in the gaming industry

● Deep understanding of the gaming industry, including its trends and players

● Strong leadership skills, with the ability to lead, motivate, and inspire a team

● Excellent communication skills, both written and verbal

● Strong analytical skills, with the ability to analyse data, identify trends, and make data- driven decisions

● Creative mindset, with the ability to develop innovative marketing strategies that stand out in a crowded market

● Ability to work well in a fast-paced, dynamic environment, and manage multiple projects simultaneously

What Junglee Games offers for this role:

• Meaningful global exposure and an opportunity to represent Junglee Games as part of Flutter Entertainment, the largest real-money gaming company in the world.
• Ample learning opportunities and the opportunity to work with some of the best leaders and minds in the industry.
• In-depth understanding of the gaming ecosystem.
• Competitive compensation and incentives.
• Excellent work environment, great culture, and global exposure.

Benefits

About Junglee Games

Junglee Games is a leader in the skill-gaming space, with more than 100 million users. Founded in San Francisco in 2012, and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Howzat, Eatme.io, Poker, and Carrom Stars.

Our mission is to build entertainment for millions of people around the world and connect people through high-quality games. The games are available on multiple platforms, including web browsers. Android and iOS devices emphasize creating engaging and immersive gaming experiences while incorporating social features to foster interaction and competition among players.

Since founding, we've drawn 700 of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits including the movie Avatar.

Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that creates the next set of conscious leaders. Junglee Games is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Junglee has gained recognition in the gaming industry and has received various accolades for its contributions to the online gaming space and continues to innovate and develop new games, expanding its presence in the global gaming market.

Website: https://www.jungleegames.com/

LinkedIn: https://www.linkedin.com/company/junglee-games