Junglee Games

Senior Marketing Manager- Acquisition

As our Senior Marketing Manager- Acquisition, you will work directly with the Head of Acquisition and own complete responsibility for acquiring new users and leads through new sources of traffic (SEM/ASO/SMM/Affiliates) and optimize the sources of traffic to drive the strongest value for acquisition on the web and mobile. You will demonstrate high creativity in acquisition/paid marketing tactics, drawing value from all campaigns.

Responsibilities

  • Work directly with the Head of Acquisition and manage all SEM/Facebook campaigns and media buying campaigns to maximize ROI.
  • Manage SEM, SMM, and acquisition efforts to define and deliver ROI and volume objectives.
  • Manage internal resources or agencies to deliver, monitor and report on daily, weekly and monthly KPIs against targets.
  • Work on the forecasting of SEM target assumptions during quarterly and annual budget and forecast periods, liaising with Design, Technology and Finance teams.
  • Identify data trends and insights, and optimize spends and performance based on the insights.
  • Plan, execute and measure experiments and conversion tests.
  • Brainstorm new and creative growth strategies.
  • Conduct market research to identify new opportunities.

Qualifications

  • Demonstrable experience working as a paid marketing professional with at least 2-3 years’ experience in handling Adwords and Facebook PPC budgets worth Rs.50 lakhs to 1 crore per month.
  • 3-4 years’ experience managing the complete suite of digital marketing.
  • Advanced analytical and sales-oriented skills with the ability to make data-driven decisions. Should have made PPC strategies to reduce the cost per click (CPC) and cost per lead (CPL).
  • Hands-on experience of Google Analytics, in creating custom reporting, experiments, goals, and filters.
  • Thorough knowledge of digital marketing tools and techniques with hands-on experience of Facebook and the Google Adwords panel.
  • Advanced MS Excel skills with a good knowledge of MS Excel formulas.
  • Strong analytical skills and a goal achiever attitude.

About Junglee Games

Junglee Games is a leader in the skill-gaming space, with over 25 million users. Founded in San Francisco in 2012, and funded by top-tier Silicon Valley VCs, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Eatme.io, Junglee Teen Patti, and Howzat.

With teams in 7 countries, Junglee is 250 people strong and has close to doubled in revenues and headcount every year. With YOY growth of 80-100% and high profitability, Junglee will see close to $600 million in gross transaction volumes in FY19-20 and scale to 50 million users.

Our team has worked on international AAA titles like Transformers, Real Steel, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits, including the movie Avatar.

Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that is creating the next set of conscious leaders.

Our mission is to build entertainment for millions of people around the world and connect people through high-quality games with customer delight. 

Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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