As our Associate Director - Brand, you will be a part of our branding team and help us build our brand and raise brand awareness. You will work across all levels and departments of our organisation to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.
Responsibilities
- Analyse brand positioning and consumer insights.
- Lead the creative and brand positioning of our product(s).
- Grow our brand and build communities among Real Money Gaming enthusiasts.
- Conceptualise and execute brand campaigns across all digital and offline media.
- Translate brand elements into plans and go-to-market strategies.
- Should lead our player engagement plan and devise region-specific strategies based on the gathered insights.
- Manage a team of marketing people working on brand initiatives.
- Lead creative development efforts for our product(s) for all social media platforms
.- Lead the social media strategy for our games and create engaging campaigns across platforms.
- Measure and report the performance of all marketing campaigns, and assess ROI and KPIs.
- Monitor market trends, research consumer markets and competitors’ activities.
- Work closely with media planning agencies, production houses and market research companies.
Requirements
- 8+ Years of experience in Branding, Brand Positioning and Digital Marketing.
- Proven working experience as Brand Manager or an equivalent position.
- Prior experience in real-money gaming, particularly fantasy sports, will be a plus.
- Proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Experience in identifying target audiences and devising effective campaigns.
- Excellent understanding of the full marketing mix.
- Strong analytical skills partnered with a creative mind.
- Data-driven thinking and an affinity for numbers.
- Outstanding communication skills.
- Up-to-date with the latest trends and marketing best practices.
About Junglee Games
Junglee Games is a leader in the skill-gaming space, with more than 100 million users. Founded in San Francisco in 2012, and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Howzat, Eatme.io, Poker, and Carrom Stars.
Our mission is to build entertainment for millions of people around the world and connect people through high-quality games. The games are available on multiple platforms, including web browsers. Android and iOS devices emphasize creating engaging and immersive gaming experiences while incorporating social features to foster interaction and competition among players.
Since founding, we've drawn 700 of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits including the movie Avatar.
Junglee Games is not just a gaming business; It is a blend of data science, innovation, cutting-edge technology, and, most importantly, a values-driven culture that creates the next set of conscious leaders. Junglee Games is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Junglee Games has gained recognition in the gaming industry and has received various accolades for its contributions to the online gaming space and continues to innovate and develop new games, expanding its presence in the global gaming market.