Senior Manager / Manager Marketing-Retention

As our Senior Manager / Manager Marketing- Retention, you will respond to create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users across all our games. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, and web messaging to achieve retention KPIs.

Responsibilities

• Work with the internal Marketing team to plan and execute campaigns that drive player engagement and revenue.
• Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue
• Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics by coordinating with the Analytics team.
• Work with CRM, Content and Acquisition teams to drive retention.
• Work with Marketing and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.

Requirements

• 5+ years of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end (gaming/ e-commerce experience).
• Knowledge of tools such as WebEngage and Clevertap.
• Experience with user retention and engagement strategies.
• An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs.
• Good understanding of CRM, Push Notifications, email marketing and mobile marketing.
• Experience in using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc.
• Understanding of databases, SQL, Tableau etc is preferred
• Understanding of the consumer cohorts and RFM segmentation
• Ability to effectively communicate and manage relationships with external vendors and partners.
• Ability to manage and mentor a team

About Junglee Games

Junglee Games is a leader in the skill-gaming space, with more than 100 million users. Founded in San Francisco in 2012, and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Howzat, Eatme.io, Poker, and Carrom Stars.

Our mission is to build entertainment for millions of people around the world and connect people through high-quality games. The games are available on multiple platforms, including web browsers. Android and iOS devices emphasize creating engaging and immersive gaming experiences while incorporating social features to foster interaction and competition among players.

Since founding, we've drawn 700 of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits including the movie Avatar.

Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that creates the next set of conscious leaders. Junglee Games is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Junglee has gained recognition in the gaming industry and has received various accolades for its contributions to the online gaming space and continues to innovate and develop new games, expanding its presence in the global gaming market.