Junglee Games

Associate Director - Brand Strategy

As our Associate Director - Brand Strategy, you will be a part of our branding team who’d help us build, measure and raise brand awareness. The person will work across all levels and departments of our organization to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.

Responsibilities

  • Analyze brand positioning and consumer insights
  • Lead Market Researches in all key markets across all our products/games
  • Drive studies around consumers’ Motivations/Barriers around our range of Real Money Gaming products
  • Ability to conduct both qualitative and quantitative studies esp. in the tier-2&3 cities in India
  • Lead the consumer engagement from both brand and product side through actionable insights derived from consumer surveys/studies
  • Lead the creative and brand positioning of our product(s)
  • Grow our brand and build communities among Real Money Gaming enthusiasts
  • Conceptualize and execute brand campaigns across all media, both digital and offline
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development efforts for our product(s) for all social media platforms
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors’ activities
  • Work closely with media planning agencies, production houses and market research companies

Requirements

  • Proven working experience as Brand Manager/Sr. Market Research or an equivalent position
  • 8+ Years of experience in Branding, Market research and Cousumer Insights.
  • Prior experience in a real-money gaming company will be a plus
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with the latest trends and marketing best practices.


About Junglee Games

Junglee Games is a leader in the skill-gaming space, with close to 75 million users. Founded in San Francisco in 2012, and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Howzat, Eatme.io and Solitaire Gold.

Our mission is to build entertainment for millions of people around the world and connect people through high-quality games.

Since we were founded, we've drawn 500 of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits including the movie Avatar.

Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that is creating the next set of conscious leaders. Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

You're applying!