Senior Manager Brand (Rummy)

The Senior Brand Manager will be a part of our branding team who’d help us build our brand and raise brand awareness. The person will work across all levels and departments of our organization to set up a brand tone for Junglee Rummy and drive visibility, engagements, and user acquisition.

Requirements

• Analyze brand positioning and consumer insights
• Lead the creative and brand positioning of Junglee Rummy
• Conceptualize and execute brand campaigns across all media, both digital and offline
• Translate brand elements into plans and go-to-market strategies
• Should lead our player engagement plan and devise region-specific strategies basis the gathered insights
• Manage a team of marketing people working on brand initiatives

• Lead creative development efforts for Junglee Rummy for all social media platforms
• Lead the social media strategy for Junglee Rummy and create engaging campaigns across platforms

• Measure and report performance of all marketing campaigns, and assess ROI and KPIs
• Monitor market trends, research consumer markets and competitors’ activities
• Work with agencies for consumer research, media planning and production of creatives

Skills

• Proven working experience as Brand Manager or an equivalent position
• Prior experience in a real-money gaming, precisely card gaming, company will be a plus
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Outstanding communication skills
• Up-to-date with latest trends and marketing best practices

About Junglee Games

Junglee Games is a leader in the skill-gaming space, with close to 50 million users. Founded in San Francisco in 2012, and funded by top-tier Silicon Valley VCs, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Eatme.io, Junglee Teen Patti, Solitaire Gold and Howzat. Our mission is to build entertainment for millions of people around the world and connect people through high-quality games with customer delight.

Since we were founded, we've drawn 500+ of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits including the movie Avatar. "Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees."

Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that is creating the next set of conscious leaders.

"Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees."