Associate Director - Communications

I. Profile Overview

Director of Communications will design, implement, and monitor effective product and marketing communication strategies that align with the business goals.

• She/he will be driving competitor insight and data intelligence driven communication, personalized by user behaviour across games and product funnels.
• She/he will have a strong impact on a variety of promotional projects including paid digital and traditional advertising campaigns. She/he will actively collaborate with internal Brand, Marketing & Communication teams and be hands on to plug in any gaps in the team.

II.Key Responsibilities & Profile Expectation

1. Product Communication
   1. Responsibility: Drive Product Adoption: Conceptualize go-to-market strategy and design communication for product launches and revamp explainers for existing product features.
   2. Expectation: Strong knack for understanding the purpose of product and the feature capabilities to create technical explainers that are very easy to understand for new users and personalized for the existing users

1. User Behaviour Driven Communication
   1. Responsibility: Enhance user communication across product funnels: Collaborate with Product & Product Marketing to identify behavioural trends of users and create personalized and contextual user communication
   2. Expectation: Understands business KPIs and key levers that moves them to design communication across various product funnels leading to reducing drop offs across various points.

1. Marketing Promotions
   1. Responsibility: Identify seasonal trends, dig popular culture references - both english and vernacular, scan competitors to come up promotional communication strategies.
   2. Expectation: Drive both acquisition and retention communication along with big promotional launches at scale while keeping segmentation is focus. Needs to have understanding of all communication channels - in-app, banner, push notifications, sms, whatsapp, email, social media.

1. Employer Branding
   1. Responsibility: Create communication strategy for employee engagement and company visibility across social media and other B2B platforms, events - virtual and physical
   2. Expectation: Can engage with and handle expectation of all key business stakeholders at all Leadership levels to drive employee engagement and branding as per the company strategy

III. Profile Requisites

- Non-Negotiable: Should have strong project management skills and be able to provide clear, time bound actionables for the team to ensure high quality work

- Non-Negotiable: Should have worked on crafting growth strategies for a consumer focused, digitally native business

- Non-Negotiable: Should be a good communicator, fast learner, self-motivated and highly organized with the ability to work swiftly across different projects while having positive, assertive, yet empathetic leadership attitude with "exceptional soft skills" to enable delivery through high degree of collaboration and partnership.

- Nice to Have: Should have 8+ years of experience in brand, marketing and communications with a MBA degree in Marketing, Communication or relevant field.

- Nice to Have: Should have strong business acumen, with a good grasp of Performance Marketing

- Nice to Have: Should have experience with CRM software, digital marketing tools and techniques

Requirements

About Junglee Games

Junglee Games is a leader in the skill-gaming space, with close to 50 million users. Founded in San Francisco in 2012, and funded by top-tier Silicon Valley VCs, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Eatme.io, Junglee Teen Patti, Solitaire Gold and Howzat.

Our mission is to build entertainment for millions of people around the world and connect people through high-quality games with customer delight.

Since we were founded, we've drawn 500+ of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits including the movie Avatar. "Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees."

Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that is creating the next set of conscious leaders.

"Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees."